The summer months are my favorite months.
It is finally time for my team and I to relax.
It is also time to reevaluate what we are doing and what type of events we want to book.
When I first started MediaSmith, I actively looked for events over the summer to tide us over into the fall season.
However, since we have hopped on Yelp and Google Maps, we have seen an increase in people asking for our services.
So, my team and I have been absolutely booked from the beginning of the Fall season until the very beginning of summer.
I am proud of what we were able to accomplish in nine months.
Each event was something unique this year.
I am personally working on documenting our adventures.
I want everyone to know how MediaSmith handles event photography and videography.
I don’t think of anyone as competition as there is plenty of work to go around in this state and other states.
If you are a good company and you hire good people, then you will always generate work.
So, my goal is to take that philosophy and instill it in upcoming photographers and videographers.
The hardest part of the job isn’t the post production or the event at hand – it is trying to generate leads and finding out what the clients want.
I am working on the blog posts.
I want to focus the blog posts on four things: keeping the blog posts updated, have general update posts, have blogs + vlogs for every event we do, and have in-depth analysis of photos.
I can look at the statistics and see how many people are reading the posts.
I am happy at the amount of people that are reading the posts.
However, with that said, I am a huge believer in being transparent and I need to be transparent with myself.
I have been slacking on the blog posts portion of the website.
There is no excuse for it.
I have so much to document and share with you all, but I am just not doing it.
So, I have finally started to book out an hour or two every night to just sit down, focus, and write out the blog posts.
I want to have general update posts and blogs + vlogs for every event that MediaSmith undertakes.
And for the summer months or the weeks where I’ve already recapped all the events, I want to go back and analyze photos for everyone.
The purpose of the analysis is to give out free information to those photographers who are trying to learn.
We live in a time where information is free. Anyone can be a photographer with practice and persistence. If you want a certain style of photography, you can go onto YouTube right now and warp a style into your own style.
I want to be apart of the group of people who help disseminate this information for everyone.
As someone who has learned video editing by watching other video editors, it was frustrating to see a video editor do something that I couldn’t replicate because they kept it a secret.
Eventually, I would find a way to do it the way I wanted to do it, but I don’t want anyone else to want to go through that.
Moving forward, I want to book more events that balance out our portfolio.
Personally, I have been photographing many different types of events: street photography, weddings, corporate events, family portraits, high school portraits, car shoots, and more.
I want to balance out what we’re doing.
To me, it’s important that we showcase our talent across different events.
However, that is quite a broad scope and I want to narrow our goals down so that we know exactly what we want to do.
First, I would like to book more weddings as a videographer. I have a new setup I would like to try at weddings. Nowadays, weddings are captured like it were a movie and that is what we want to showcase as well. I believe our wedding photography shows our high standards, but we have not had the opportunity to match that with our videography.
Second, I would like to create more commercials for companies. Similar to weddings, commercials are following a trend as well. Commercials are now quick and to the point. If it is not quick and to the point, it is entertaining enough to keep your attention for thirty seconds. Working with companies to create a quick and snappy commercial is just like working with a company to create a logo that is eye catching.
Third, I want to integrate some of my personal work into MediaSmith. What was important for me when I first started MediaSmith was that I could cross over my personal work with business work. Lately, I have been keeping them separate for no particular reason, but the work just didn’t match up well. However, I have been working on a way to consolidate and make my work professional perceivable on a personal level and a business level.
I am looking forward to getting back into the swing of things.
Although I love the time off and I am now able to finally see my friends, I am ready to get back to a photography and videography packed schedule especially when the weather finally starts to cool down.
I still have some weekends available in the Fall and Winter seasons this year.
If you have a wedding, corporate event, or any other miscellaneous event, please feel free to contact us. We would love to be a part of your vision and creation.